Valuation & Strategic Advisory

Financial Valuations and Fairness Opinions

Boards of directors, business owners, professional advisors, clients and even competitors have lauded Tobin & Company for the Firm’s expertise in business valuations and fairness opinions. Our experience spans from working with privately held companies to public corporations. We help clients determine which valuation service best meets their needs and deliver thorough a professional report.

Financial Model and Calculations

Each valuation engagement utilizes TOBIN’s sophisticated financial models. We use a variety of widely accepted valuation approaches in our analysis, incorporating the latest in techniques while noting required trends.

Valuation Reports

Tobin & Company provides comprehensive, narrative reports incorporating both financial analyses and qualitative points. The reports provide a logical progression clearly communicating pertinent information, valuation methods and conclusions. Our thorough conclusions detail all material factors relevant to the opinion. This engagement is appropriate when a client desires a professional, independent estimate of business value but does not require a formal opinion.

Fairness Opinions

TOBIN’s fairness opinions are comprehensive, narrative reports communicating our independent opinion of the value of a business interest for the benefit of outside constituents. We represent our client’s best interest beginning with initiating negotiation, through due diligence and finally to consummation of a transaction.


Focused Strategy Puts MobileSmith® Health on Path to Sustainable Profitability

On his first day, the new MobileSmith Health CEO knew he faced challenges. The turnkey mobile software application, designed to help medical providers improve patient access, satisfaction, and health outcomes, had too many products, too many markets, too little cash, and no profit. That aside, the seven-year-old “start-up” was public but not listed.
After months of refining staff, evaluating products and scrutinizing high-potential markets, he turned to Tobin & Company for Valuation and Strategic Advisory services, to create a strategic plan complete with operational performance models. Known for quickly identifying company problems so owners can focus on solutions, TOBIN began immediately. After six intense weeks of answering uncomfortable questions, deep-dives into company and industry data, as well as scrupulous soul-searching, the path forward became clear: focus on the two products MobileSmith Health did really well.

The resulting thorough yet concise document includes cash flow and income statements, three-year projected annual and monthly income statements built on detailed financial calculations, a discounted cash flow deriving value based on projections, comparables valuations, staffing, detailed key assumptions, customer acquisition analyses, a depreciation schedule, summaries of historical financial statements and balance sheets, and a waterfall analysis regarding ownership.


Today MobileSmith Health strictly adheres to a three-year rolling plan; updated quarterly. This approach eliminates distractions, saves time, and marshals effort when big opportunities arise. Outcomes have included:

• Number of products reduced from 15 to two
• Initial direct-sales model switched to channel-sales
• Financial reporting switched to faster, more robust system
• Three multi-million dollar accounts acquired during first year
• Pathway to sustainable profitability established
• Process initiated to gain NASDAQ listing

Thinking back on the strategic planning process, MobileSmith Health CEO Randy Tomlin credits the strategic plan’s success to his internal team, a collaborative effort with TOBIN, and straight talk. “Justine Tobin doesn’t mince words! She told us developing the plan was going to be the hardest process we’ve ever been through, and she was right. Throughout the process, she wasn’t afraid to tell me my baby was ugly. We fixed it together.

“Tobin & Company helped crystallize our direction. Justine tells it the way it is and from our experience, she’s right most of the time.”

Randy Tomlin, CEO
MobileSmith Health

Valuation CaseStudy

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